It's no doubt Nintendo is facing some big problems in recognition right now in UK. They lost the relevance they had in the past. IMHO, it's due to smartphones / tablets having a relatively bigger impact there compared to other territories ( even compared to US) and the competitiveness between retailers / supermarkets that brings big titles like Hitman Absolution to have half the launch price after just a week, and many HD titles seeing deals after few weeks, since Nintendo and Nintendo published titles aren't so keen to discounts. This competitiveness is something that is making me worried about UK gaming retail industry as a whole: deals after 2-3 weeks are so frequent that there could be a consistent shrinkage of launch buyers (especially for mid / low tier titles, AAA big advertised titles shouldn't be so affected) since people would think "Why to buy it at launch? In 2-3 weeks, it's half the price!", and then gain for both retailers and publishers is quite lowered. It's true this is also a sign that prices are too high, and I'm all for a fluid system of prices where publishers can determine retail price based on budget for developing / advertising, with as upper limit 64.99 for home titles and 34.99 for handheld titles, but still.