Yeah, Iverson's was bad. Doesn't make Rose's any better. The Bulls won on defense that year, including a killer second unit with Taj Gibson and Omer Asik. IIRC the Bulls had pretty small change in +/- when Rose was on the court, compared to the huge boosts that LeBron, CP3, Howard, Dirk, etc. gave their teams. So yeah, the wrong guy got it.
2010-11 was when we had the great moral panic of the NBA. You had The Decision, Carmelo forcing his way to New York in the offseason, and the beginning of the Dwightmare with Howard not signing an extension with the Magic.
So suddenly everyone gets all Skip Bayless and freaks out about the prospect of elite players getting together on their own, and Rose and Durant get to be the heroes in the morality tale, quiet guys winning with the franchises that drafted them. The goofiest part was Russell Westbrook putting up similar numbers to Rose while playing basically the same style ball, but getting killed for it, to the point where people were talking about whether the Thunder should trade him.