from what I gather it's like, bros claimed marvel was doing the whole go woke get broke thing, introducing changes left and right that they hated, kamala khan, riri williams, female thor, straight white captain america was secretly a nazi, all this stuff
they liked saying that all these changes were made for pandering and nobody was actually buying these comics, but people on the other side argue that there was a massive comics slump and every comic was selling badly at the same time, but some woke comics were doing well, but I can't find any citations either way
I know for a fact kamala khan was/is popular
what's the current state of all this? have any of these changes stuck around, and if so was it a giant nothingburger and they're selling just fine?
When the hottest movie in the world at the time (Avengers Assemble) stars Iron Man, Thor, and Captain America, and people are hungry to maybe go pick up a comic and read about those characters from the movies you just enjoyed, but you can't sell them any of those comics because Iron man is now a teenage girl, Thor is a woman with cancer, and Captain america is some black dude who's not been in the films yet...
spoiler (click to show/hide)
and yes, all of those changes have been reverted
On the business side of things, if you sell 60k copies of a comic in a month globally you're comfortably a Top 10 biggest seller, probably even Top 5.