haze's fault was the fact that it was an exclusive, so the ps3 fanboys took it and championed it, scouring every screenshot for some sign of fundamental technical excellence that could be used against the hated 360. as a result, it got way more attention than was warranted, and far more hopes -- not necessarily yours, aa -- were pinned on it, which started up the good ol' intarwebz hype machine.
you know, kinda like killzone 2