For fucking real. I'm completely for this shit. If you're gonna be the bad guy, lean into it. Say what you will about Lavar Ball, the dude is very media savvy (circa 2012)
I do hope this shit doesn't blow up in Lonzo's face. He has some insurmountable expectations to live up to (make the Lakers not only not an embarrassing team to root for/watch, but make them actually good) so I wonder if he's gonna be fucked either way.
Sidenote; I never thought I'd come to love Phil Jackson, but it warms my bitter little heart to know that someone in New York actually hates the Knicks more than I do. Fuck the Knicks.