Awesome Japan, in charge of the KS, are currently being burned at the stake by fans. Not unwarranted, mind you, but beyond the fact that changing them now will only disturb this campaign more, they may not be the sole source of problems. To be honest, I would have expected way more videos, images, vertical slices, a way more compelling treatment presenting the core ideas of the game, and that doesn't sound so preposterous considering the resume of Yu Suzuki, the ambition of the project and how long it's been in the oven. This would actually go a long way to convince me that the project has a clear direction. Right now the impression (which may just be that, an impression) is that they -including Yu Suzuki- are way in over their head.
Maybe I'm setting too high a standard, because Bloodstained doesn't give me the impression to have presented a lot more actual content (the presentation is way more slick though) during campaign ? But really, would the KS page pass muster as a game pitch in a "real" "professional" setting ?