mmarsu just shot themselves in the foot.
I don't know how much the rest of you know about dutch directness culture (I'm an expert), but honor and shame are huge parts of it. It's not like it is in America where you can become successful by being an asshole. If you screw someone over in dutch, you bring shame to yourself, and the only way to get rid of that shame is repentance.
What this means is the dutch public, after hearing about this, is not going to want to purchase directness for either system, nor will they purchase any of mmarsu's directness. This is HUGE. You can laugh all you want, but mmarsu has alienated an entire market with this move.
mmarsu, publicly apologize and cancel directness for 2020 or you can kiss your business goodbye.