Jay-Z just might be the most insecure man in hip hop. For all his achievements and world breaking sales he still can't do much better than tell us how good he is, and why we should appreciate him. BP3 is just another mainstream rap n bullshit release from Jay. But he's just traded in the soul loops for electronic beats.
If someone has to constantly tell you that they're smart, most likely they aren't. Same applies to Jay and his constant GOAT boasting which seem to ring hollower with each release. Lyrically the album rarely rises above radio filler. The flow is often slower, mimicking the mannerisms of southern rappers. To make matters worse, he gets outshined at least twice on the album by a guest rapper.
Starts well enough with the first tracks; in fact the third verse of Thank You is one of Jay's best in a long time. Empire State of Mind sounds great, love the chorus. What We Talkin About is a good intro. I like the beat/sample for DOA despite the concept being kinda laughable (the album was going to have autotune until they realized it sounded shitty). Nearly everything else is radio filler.
The album is almost completely forgettable. I don't know who to shake my head at more though: Jay or Kanye. Best production ever? Mind blowing? No. Find me an electronic/techno beat that comes close to Flashing Lights. You can't. Hate is one of the worst songs I've heard this year. Already Home sounds kind of dated, plus Cudi's hook is atrocious; and I'm not being hyperbolic there, it's horrible.
J Cole's verse on A Star is Born>most of this album
Deeper Than Rap>BP3