THE BORE
General => The Superdeep Borehole => Topic started by: mojovonio on May 01, 2008, 04:38:48 PM
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Radiohead Gives Up On Free But Cold Play Gives It a Try
by Bob Caswell
Radiohead frontman Thom Yorke decided to open up a little on the band’s “pay what you want” experiment from last year:
“I think it was a one-off response to a particular situation… It was one of those things where we were in the position of everyone asking us what we were going to do. I don’t think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time.”
Translation: “We didn’t make as much as we are hoping, and it would only be less if we used that model again.”
Incidentally, Radiohead never did reveal sales figures from its experiment and even responded to a third party study (calling the results false). In contrast, Nine Inch Nails frontman Trent Reznor was willing to share details on his success story. The digital version of the album Ghosts I-IV was offered for free while there was a charge for premium versions. Reznor said last month that the album had generated nearly 800,000 transactions and $1.6 million. And he had some interesting thoughts on the Radiohead experiment:
“I think the way (Radiohead) parlayed it into a marketing gimmick has certainly been shrewd… But if you look at what they did, it was very much a bait and switch, to get you to pay for a MySpace quality stream as a way to promote a very traditional record sale.”
Radiohead’s album is now on Amazon for $9.99 (or $8.90 for the download version, which is a higher quality version than what Radiohead gave away). Meanwhile, Reznor released a new NIN song for free and Cold Play released a free download ahead of their album release (which took down their website temporarily).
What I love is that my friend would tell me how In Rainbows' distribution was an example of how they care about the art of the music and not the profit.
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i don't really like radiohead so the GAFellation at this release was just kind of mind numbing
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Radiohead doesnt sing, he moans.
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Those figures for Reznor's Ghosts are fucking ridiculous. :o
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nin sucks. emo for elitists ftl
radiohead :bow
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Coldplay is releasing free music now
http://coldplay.com/
trend officially over
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Coldplay has copied everything else Radiohead has done. Why not steal their distribution gimmick as well?
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once again, Coldplay biting off Radiohead *rimshot* :-*
Radiohead doesnt sing, he moans.
"Radiohead" is a band, not a guy.
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I think Radiohead is a pretty cool guy, eh moans and doesnt afraid of anything
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I think Radiohead is a pretty cool guy, eh moans and doesnt afraid of anything
:lol been a long time since I read that one.
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emo for elitists
Wait, I thought that was Radiohead?
NIN is more like teenaged angst for elitists.
But it's awesome.
DONT YOU TELL ME HOW I FEEL
DONT YOU TELL ME HOW I FEEL
DONT YOU TELL ME HOW I FEEL
YOU DONT KNOW JUST HOW I FEEL
:rock :rock
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i'm trying to fit it all inside
i'm trying to open my mouth wide
i'm trying not to choke inside
i am a good boy and will swallow it all
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Coldplay is def. one of the only bands that are worse than Radiohead.
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(http://img100.imageshack.us/img100/6266/radioheadkf7.jpg)
life is so cruel