MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima, introduced by Coors Brewing Co. in 1992, because of "challenging malternative segment sales and declining consumer interest." (http://"http://www.bizjournals.com/stlouis/stories/2008/10/20/daily15.html")Ah well, such is life, but life isn't as light and sparkly as a cool, refreshing Zima.