Is it me or was the overall volume of Drag Me To Hell way above normally acceptable levels? Half the reason I didn't go apeshit on the girls that talked through the whole fucking thing was that as soon as a scary scene started, the sound completely drowned them out.
As for the ending:
spoiler (click to show/hide)
I gotta say I liked it a lot. When you look at most horror films, there's this period of victory where the heroine has "won" and then all of a sudden the tables are nonsensically reversed -- Jason/Freddy/whoever just shows up again for no explainable reason because they have to set things up for a sequel. You thought they were dead, but for reasons unknown they survived. At least here there was some kind of established setup for the twist ending. Yeah, it's a little slipshod and convenient.....but certainly better than average.
Also, when DisposableWhiteGuy and I saw it in theaters (my second viewing), we saw two black girls get up and scream about fifteen minutes in, "AHHH OH FUCK THIS WE AIN'T WATCHING THIS FUCKING MOVIE!" and dart out of the theaters. :lol
:rofl I think I have a pic of one of the black girls.
spoiler (click to show/hide)
(http://i84.photobucket.com/albums/k36/SlinkyT82/blackgirlmyspacead.jpg)