THE BORE
General => Video Game Bored => Topic started by: Skidmark on June 04, 2012, 05:50:05 PM
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Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.
"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."
Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).
"We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world," said UFC President Dana White. "There's no one better at creating authentic sports videogames than EA SPORTS, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."
"We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."
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http://www.ufc.com/news/ea-sports-ufc-video-game-announcement-060412
What do you guys think of this? I remember having a discussion here a year or two back about ufc and mma videogames and I am hoping to hear what you guys think about this.
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I hope they don't use the EA Sports MMA gameplay, but I hope they get all the other connectivity features from MMA in there. The full fight card with live commentary was a good idea.
If they can get the commentary running like UFC's, instead of the repetitive crap they had with Frank Shamrock, it'll be in better shape.
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I find this 3 year old article very relevant and comical to be honest, especially if you know how Dana white typically is.
http://mmajunkie.com/news/15490/ufc-president-dana-white-says-ea-sports-responsible-for-current-mma-video-game-war.mma
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Yeah, I followed that pretty closely when it first went down. He's eased up since then.
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Dana just being Dana
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http://kotaku.com/5915701/thq-chooses-today-of-all-days-to-fire-employees-close-studio
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STAY CLASSY!