But on Monday, the casual dining chain whose business has seriously softened in recent years, will announce plans for its first-ever "Never Ending Pasta Pass" -- which, for $100, gives the holder the right to consume all of the pasta, salad, bread and Coca-Cola branded soft drinks that they can stuff down for seven weeks.
But you may need to act fast. Only 1,000 of these pasta passes will be sold -- beginning Monday at 3 p.m. ET -- online via the Olive Garden web site. Nothing like being one of 1,000 VIP's who can gorge on pasta for 49 days in a row. The PR stunt piggybacks with the chain's annual "Never Ending Pasta Bowl" promo, Sept. 22 through Nov. 9., which lets folks eat all the pasta they want for $9.99.
"What we're trying to do is get some attention," says Jay Spenchian, executive vice president of marketing. "It's sure to provoke a reaction."
BURLINGTON, N.C. — A North Carolina man has used his “Never Ending Pasta Pass” from Olive Garden to eat 95 meals over the last six weeks.
Alan Martin bought the pass for $100 and says he has received $1,510 worth of food so far.
His goal is to continue eating Olive Garden every day, twice a day, until the pass expires on Nov. 9.
“I would love to be the person that ate the most of the 1,000 people. That would be a good contest to win,” said Martin. “Because that means I got the most value out of the card of anyone in the United States.”
The pasta pass is valid for all the pasta, salad, bread and Coca-Cola drinks a person can consume during the seven week period.
The pass was only made available to 1,000 people.
http://myfox8.com/2014/11/03/burlington-man-eating-olive-garden-every-day-twice-a-day-for-seven-weeks/QuoteBURLINGTON, N.C. — A North Carolina man has used his “Never Ending Pasta Pass” from Olive Garden to eat 95 meals over the last six weeks.
Alan Martin bought the pass for $100 and says he has received $1,510 worth of food so far.
His goal is to continue eating Olive Garden every day, twice a day, until the pass expires on Nov. 9.
“I would love to be the person that ate the most of the 1,000 people. That would be a good contest to win,” said Martin. “Because that means I got the most value out of the card of anyone in the United States.”
The pasta pass is valid for all the pasta, salad, bread and Coca-Cola drinks a person can consume during the seven week period.
The pass was only made available to 1,000 people.