THE BORE

General => The Superdeep Borehole => Topic started by: Dickie Dee on September 25, 2018, 05:02:33 PM

Title: Dunkeyn'
Post by: Dickie Dee on September 25, 2018, 05:02:33 PM: Quote
Dunkin' Donuts is officially dropping 'Donuts'
by Danielle Wiener-Bronner @dwbronner
September 25, 2018: 4:18 PM ET

Just call it Dunkin'.

Starting in January, Dunkin' Donuts will drop the "Donuts" from ads, packages and signage at new and remodeled stores, as well as its social media accounts.

The makeover is part of Dunkin' Brand's efforts to relabel itself as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.

Dunkin' says that beverages, especially coffee, make up 60% of the company's US sales.

"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer," said Dunkin' Brands (DNKN)CEO David Hoffmann in a statement Tuesday.

The company said last year that it was considering the change. It tested out a store in Pasadena, California, that used the shorter name.

The company later unveiled another store in Massachusetts that adopted the "Dunkin'" moniker as well. That store also included digital kiosks, an expanded Grab & Go section and a drive-thru that let customers cut the line if they ordered ahead on the app.

Dunkin' also has plans to get bigger. Executives reiterated on a conference call Tuesday that the company plans to open 1,000 new US stores by the end of 2020.

(https://i2.cdn.turner.com/money/dam/assets/180925125625-dunkin-donuts-new-name-780x439.jpg)

I hate this shit.

:beli
Title: Re: Dunkeyn'
Post by: bork on September 25, 2018, 05:09:03 PM: Awful. Even the logo looks worse. LOL if this leads to sales going down for them. :doge
Title: Re: Dunkeyn'
Post by: Atramental on September 25, 2018, 05:10:30 PM: It'll make my job easier when I'm laying out sponsor logos on a print piece. :trumps
Title: Re: Dunkeyn'
Post by: team filler on September 25, 2018, 05:13:23 PM: "the bell" "the hut" "the shack"
Title: Re: Dunkeyn'
Post by: bork on September 25, 2018, 05:16:29 PM: I like "The Bell" :-[.
Title: Re: Dunkeyn'
Post by: agrajag on September 25, 2018, 05:17:05 PM: they suck anyways their donuts taste like chalk
Title: Re: Dunkeyn'
Post by: Tasty on September 25, 2018, 06:39:52 PM: Wait this wasn't already the company's actual name?

Huh, who knew.
Title: Re: Dunkeyn'
Post by: Tasty on September 25, 2018, 06:40:28 PM: Quote from: bork on September 25, 2018, 05:09:03 PM
Awful. Even the logo looks worse. LOL if this leads to sales going down for them. :doge

But like, donut fries tho. :mouf
Title: Re: Dunkeyn'
Post by: Tasty on September 25, 2018, 06:43:35 PM: https://www.youtube.com/watch?v=3bRCLMjTHts

Me on the west coast
Title: Re: Dunkeyn'
Post by: Tasty on September 25, 2018, 06:52:32 PM: OK now this made my eye twitch a little, lol.

(https://i.imgur.com/o0M7YBU.jpg)
Title: Re: Dunkeyn'
Post by: Atramental on September 25, 2018, 06:54:35 PM: FCKN DNKN :doge
Title: Re: Dunkeyn'
Post by: Tasty on September 25, 2018, 06:58:32 PM: FCK A DNK
Title: Re: Dunkeyn'
Post by: nudemacusers on September 25, 2018, 07:00:27 PM: Quote from: agrajag on September 25, 2018, 05:17:05 PM
they suck anyways their donuts taste like chalk
seriously, the donuts are godawful.
Title: Re: Dunkeyn'
Post by: Great Rumbler on September 25, 2018, 07:04:53 PM: https://www.youtube.com/watch?v=DPyOhP1GTRQ
Title: Re: Dunkeyn'
Post by: Joe Molotov on September 25, 2018, 07:06:05 PM: Ba da da da, I'm dunkin' it!
Title: Re: Dunkeyn'
Post by: thisismyusername on September 25, 2018, 07:42:41 PM: If Dunkey doesn't brand synergize with this...