THE BORE
General => Video Game Bored => Topic started by: brawndolicious on June 20, 2007, 06:51:53 AM
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http://www.beyond3d.com/content/news/280
- EA Games: with Franck Gibeau at its head, this label will handle most of non-sport and non-Sims related IPs.
- EA SPORTS: A familiar name now becoming its own discrete entity. This sport games publishing label will have EA Executive Vice President Joel Linzner at the helm until a definitive president is nominated for the post.
- EA Casual Entertainment: Presided by Kathy Vrabeck, this label will be the home of the lighter and accessible titles, as well as the home of the online web based games and mobile games operations of the publisher.
- The Sims: Led by Nancy Smith, this label EA says to have “created the model on which the new organization is built,” will obviously overseer the development of the games related to the Sims series.
Keeps shit and non-shit seperate. What's the downside?
These new labels will work in common with two new groups amongst EA, Central Development Services and Global Publishing. The former will handle the decisions related to the technology, the online platform, the global operations and will be host to the office of the Chief Creative Officer, while the latter will be responsible for strategic planning, marketing, sales and distribution. EVP John Schappert will head the Central Development Services.
More madden.
I'm guessing that they basically want different studios to work on wii, and studios to work on next-gen. They don't decide what should be made for wii, they just make what sells. They're both preparing an EXTREMELY diverse line-up and getting ready to handle any type of direction that the wii's uncertain future goes in. No other company can say they have this diverse of a line-up not necessarily in quality, but in the enormous size of their audience.