To Scenester: Yeah, I don't buy that at all. Sony's been a benevolent dictator in their pre-PS3 era. Lowered the price of gaming, moved technology forward (especially on the handheld front), poured a ton of money into their own artsy fartsy games, supported developers, etc.
They just....lost it. And that's what's disappointing to me as a "Sony fan."
Microsoft is doing a lot of what Sony did without a lot of the soul. I'm waiting for Microsoft's Team ICO production. I don't think 360 is the "shooter box," but I'm waiting for the Microsoft-funded experience that EB hates and is crowned king Japafaggame.
That said, I play more games on 360 than PS3 and I think the 360 is a better console.
IMO Microsoft is in it ultimately to stop Sony from controlling the living room. With Nintendo dominating now, I don't know if they care as much. Nintendo doesn't have those sorts of ambitions.