I think so. I caught one of her commercials and apparently she's doing the whole "At Home with the Neely's" setup when it comes to involving more of her family. She was carrying a kid upstairs and said something like "I'm putting the baby to sleep" WINK AT THE CAMERA. wtf Food Network :/
At least Alton is keeping it all about the food (well, Feasting on Asphalt could be the exception :'( but that's a good show)