I actually wound up reading the whole thing but didn't get around to posting.
It's not all bad. "Intense pretense at intellectualizing what is basically a hobby" sums up a lot of geek videogame/movie/genre fiction criticism quite nicely.
But I don't like the alternative he's suggesting. For all the talk of having a "heart-to-heart" and wanting movies to be something "to talk about" that "affirm our humanity" I think he's got another agenda going on.
I mean, yikes:
What we don’t talk about when we talk about movies these days reveals that we have not moved past the crippling social tendency that 1990s sociologists called Denial. The most powerful, politically and morally engaged recent films (The Darjeeling Limited, Private Fears in Public Places, World Trade Center, The Promise, Shortbus, Ask the Dust, Akeelah and the Bee, Bobby, Running Scared, Munich, War of the Worlds, Vera Drake) were all ignored by journalists whose jobs are to bring the (cultural) news to the public. Instead, only movies that are mendacious, pseudo-serious, sometimes immoral or socially retrograde and irresponsible (4 Months, 3 Weeks and 2 Days, Army of Shadows, United 93, Marie Antoinette, Zodiac, Last Days, There Will Be Blood, American Gangster, Gone Baby Gone, Letters From Iwo Jima, A History of Violence, Tarnation, Elephant) have received critics’ imprimatur.
That reads like a fatwa, not an opening for a dialogue.
I'm reading this mostly as another case of someone in print media (news reporter, op-ed writer, sports columnist), with academic and professional credentials, bemoaning how the net has allowed self-publishers to ruin everything.
Yeah, most bloggers are for crap. But it's hard not to read this as someone who used to have a privileged cultural niche who's now demanding that we repair the institutional barriers that kept people from usurping their rightful place in the universe.
That's why he says the online reviewers are "too autodidactic" and chides people for missing the Biblical (and only correct) reading of NCFOM. He wants deference (the phrase "heroic film cricitism" is downright narcissistic) but instead of winning people over with his superior intellect, empathy, and articulation, he's throwing a bitch fit instead.