I dunno, I thought Borat was more creative than this was, even though Borat recycled some jokes from Da Ali G Show. Bruno was funny and there were a lot of parts where we were laughing our asses off, but it's basically the same joke (LOOK I'M GAY HA HA HICKS DON'T ACCEPT ME HA HA) throughout the entire movie. Would have preferred more dumb Hollywood hijinx to Alabama, but the army stuff was gold!
I think Cohen's characters work a lot better in short bursts like you'd get on his TV show. Ali G is still my favorite.