You're kinda acting like it's one or the other. It's kinda like how when people talk about Crysis they only consider the graphics while I thought it was a really fun game that happened to look pretty (I know some people don't like the game, so w/e). Or Far Cry 2, which is another great looking game that was also amazing. Or Uncharted 2, Bad Company, RE5, GoW, Batman AA, AC2, Splinter Cell CT, etc etc. I'd say it's more rare to see a great game that doesn't also have great graphics because it's almost expected that some developers have gotten to the point where they put as much polish into the tech as they do into the actual game. Not to say there aren't cases where graphics overshadow gameplay like Killzone 2, which I enjoyed and no one else seemed to, or games that don't look good but are really fun. It's just weird with Halo since it is the biggest Xbox exclusive series. Not that it actually matters since they are popular despite looking so underwhelming, but with considering how much support they much get, you'd think they would put out a prettier game. Maybe Reach is that.