Plot looks hokey, but the effects look awesome. I don't know if you can really fuck up a movie about giant robots blowing shit up.
That's basically what people said about the U.S. Godzilla when they saw the original teaser.....
This just looks like giant robots attack while others comes to help and I'm sure it will do well - but it doesn't look like a Transformers movie

The shot with Prime coming up out of the pool in front of the little girl pretty much sums it all up.
Armageddon, Pearl Harbor, Bad Boys II, The Island...don't be fooled by a slick looking trailer or familiar subject matter - it's Michael Bay.