yeah, I'm lost here. The controller alone is $50 and comes with nothing. The bundle is $100, comes with the controller, the camera (required), and the sports game collection. If you bought everything separate it would be 50 + 30 (or 40 for the camera?) + 40 for the game.
Or are you getting a that these people are just playing alone? if that's the case, consider that some people bought an individual one for the few games that have optional two controller support.
But yeah, there are no games for it outside of the sports collection. Only Move game I can think of in 2011 is Sorcery.