December 2010 NPD thread(EU sales numbers inside)

[maxy]

Microsoft in advance of The NPD's December report has noted that it sold 1.9 million units of the Xbox 360 in December, which is the biggest month in Xbox history, helping to solidify the company's biggest year in Xbox history as well.

$6.2 billion was spent on Xbox 360 products during December, and Microsoft said Xbox 360 was the only console to show year-over-year growth at 42%, making it the fastest-growing console in 2010.

As was already indicated by Major Nelson earlier, demand was quite high and supplies were tight. Microsoft said that "in order to keep up with holiday demand in December for Xbox 360 and Kinect, Microsoft pulled units from its January and February production."

The company continued, "Despite this, Microsoft still experienced out of supply situations in late December, and it expects supply constraint to continue in January and February as it works with retail and manufacturing partners to expedite production and shipments to replenish the channel."

On the software side, December saw three of the top ten console game titles on Xbox 360: Call of Duty: Black Ops, Assassin’s Creed Brotherhood, and Kinect Sports.

http://www.industrygamers.com/news/xbox-360-sells-19-million-in-december-completes-biggest-year-in-xbox-history/

link is pretty lol,19 million

will update as things come

ecember 2010 Top 10 Games (New Physical Retail only; across all platforms incl. PC)
Call of Duty: Black Ops** (360, PS3, Wii, NDS, PC) 1 ACTIVISION BLIZZARD
Just Dance 2 (Wii) 2 UBISOFT
World of Warcraft: Cataclysm** (PC) 3 ACTIVISION BLIZZARD
Assassin's Creed: Brotherhood** (360, PS3) 4 UBISOFT
Donkey Kong Country Returns (Wii) 5 NINTENDO
Disney Epic Mickey** (Wii) 6 DISNEY INTERACTIVE STUDIOS
Madden NFL 11 (360, PS3, Wii, PS2, PSP) 7 ELECTRONIC ARTS
Michael Jackson The Experience** (Wii, NDS, PSP) 8 UBISOFT
NBA 2K11 (360, PS3, Wii, PSP, PS2, PC) 9 TAKE 2 INTERACTIVE
Need for Speed: Hot Pursuit (360, PS3, Wii, PC) 10 ELECTRONIC ARTS



Annual 2010 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
Call of Duty: Black Ops** (360, PS3, Wii, PC, NDS) 1 ACTIVISION BLIZZARD
Madden NFL 11 (360, PS3, Wii, PS2, PSP) 2 ELECTRONIC ARTS
Halo: Reach** (360) 3 MICROSOFT
New Super Mario Bros. Wii (Wii) 4 NINTENDO
Red Dead Redemption (360, PS3) 5 TAKE 2 INTERACTIVE
Wii Fit Plus** (Wii) 6 NINTENDO
Just Dance 2 (Wii) 7 UBISOFT
Call Of Duty: Modern Warfare 2** (360, PS3, PC) 8 ACTIVISION BLIZZARD
Assassin's Creed: Brotherhood** (360, PS3) 9 UBISOFT
NBA 2K11 (360, PS3, PS2, PSP, Wii, PC) 10 TAKE 2 INTERACTIVE

PR

ORT WASHINGTON, NY, January 13, 2011 – According to leading market research company, The NPD Group, the preliminary estimate* for total consumer spend on gaming content via all monetization methods, including new physical video and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile game apps, is between $15.4 to $15.6 billion. This total consumer spend on games content in 2010 represent sales that are flat to down by as much as 1 percent when compared to 2009.

Based on this estimate, spending on new physical content at retail continues to account for the majority of the total consumer spend on games content. U.S. retail sales of new physical video game content, which includes portable, console and PC game software, generated revenues of $10.1 billion, a 5 percent decline over the $10.6 billion generated in 2010.

Bright spots came from PC games new physical retail software, which was up 3 percent in 2010, as well as increases in the consumer spend on used games sales, full-game digital downloads and downloadable content, mobile gaming apps, and social network gaming, which offset declines in console and portable new physical game sales, rentals, and subscriptions.

“December 2010 represented one of the strongest monthly performances the industry has ever had at retail. It was a robust finish to a year marked by innovation and engaging millions of consumers through a multitude of delivery models,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade group that represents U.S. computer and video game publishers. “Computer and video games led all other entertainment options as we responded to consumers’ demands for creative content on every platform from consoles to smart phones to handheld game devices. I look forward to a strong 2011 with a great pipeline of titles, many of which will be unveiled at the global center of video games—the E3 Expo.”

“The dynamics of games content purchasing changed dramatically in 2010 with options ranging from the physical product to digital downloads on connected devices as well as in-store digital kiosks,” said Anita Frazier, industry analyst, The NPD Group. “The increasing number of ways to acquire the content has allowed the industry to maintain total consumer spend on content as compared to 2009, and we should expect 2011 to be a growth year in the games industry as the consumer demand for gaming continues to evolve.”

Analysis from NPD's Anita Frazier:

Overall

"We estimate that the total consumer spend on games content to be between $15.4B and $15.6B for 2010, which is about flat to last year. This year, declines in portable and console game sales were offset by new physical PC game sales, which increased by 3%, and increases in the consumer spend occuring via digital download, mobile gaming apps, social network games, and used games. We will issue our final analysis of the total consumer spend on the industry in March when we release our 2010 edition of the Games Industry Total Consumer Spend report."

"Sales of new physical video game hardware, software & accessories ended 2010 at $18.6B, a 6% decrease from 2009. If we include PC game sales, which enjoyed an increase of 3% versus '09, sales hit $19.3B, down 5% from '09. Aside from PC games, accessory sales were up over 13% due to an increase in the average retail price of accessory items of 20%. "

"Among new physical video game sales in December 2010, the Wii and the 360 platforms generated the greatest dollar sales of all platforms, at 32% and 31% of dollar sales respectively, across all categories including hardware, software and accessories."

Hardware

"In 2010, the Xbox 360 platform was the only system to enjoy a year-over-year increase in unit sales over 2009. December 2010 is the best month ever for Xbox 360 hardware sales."

"For the month of December, the Nintendo DS was the best-selling hardware system, achieving an install base of over 47 million units sold in the U.S., which now surpasses that of the PS2."

Software

"The best-selling game for the month, and for the year, was Call of Duty: Black Ops. Year-to-date it has sold more than 12 million units across all platforms, which is more than twice as many as the second best-selling title of the year, Madden NFL '11. This might lead some to think the industry is becoming more hit-driven with sales more concentrated among the top titles, but in fact, sales of the top 10 titles this year represented about the same percentage of total unit sales as they did last year."

"The top five games of the year are Call of Duty: Black Ops, Madden NFL '11, Halo: Reach, New Super Mario Bros. Wii, and Red Dead Redemption."

"On an SKU basis, games that are in the top 10 for the month that aren't reflected in our title-level best-selling list include Kinect Sports from Microsoft, UDraw Studio with UDraw Tablet from THQ, and Dance Central from Microsoft. Outside of Black Ops and Assassin’s Creed, the top list on both a SKU and title level basis reflects an array of content that is appealing outside the core audience for gaming that you might expect to sell well during the holiday timeframe."

"PC game dollar sales were up 62% in December led by sales of World of Warcraft: Cataclysm expansion pack. For 2010 new physical PC game sales, Starcraft II: Wings of Liberty and World of Warcraft: Cataclysm are the best-selling games, representing 14% of total pc game unit sales for the year."

"Among the top 10 titles for the month, two are third-party Wii games including Just Dance 2 from Ubisoft, which was the best-selling game for the month at the SKU level, and Epic Mickey from Disney."

Accessories

"December 2010 is the biggest month for accessories sales in history, due to a hefty increase in the average retail price driven by specialty controllers.

"The Kinect was the best-selling accessory item for the second month in a row, following its release in early November."

"For both the month of December and for the whole year, Point & Subscription cards grew the most in unit volume vs. 2009. This is a retail reflection of the growing importance of digitally delivered gaming content."

Numbers

PS3 1.21 mill
360 1.86 mill
Wii 2.36 mill
DS 2.5 mill

http://www.nintendoeverything.com/58938/
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/01/2010-video-game-sales-from-npd.html

[EmCeeGrammar]

NPD is not today is it?  I can't even remember if anything noteworthy came out in December.  Here's hoping Donkey Kong kept trucking.  I think the Wii may have finally outsold the Xbox since June.  The numbers the released indicate they sold over 2 million units.

[maxy]

It is today,hour or so left.

[Smooth Groove]

Enjoy it while you can, Xbots.  The promise of great PS3 2011 exclusives will turn the tide.  Especially since they will probably be free by the time of release.  

[Purple Filth]

3 people from here (demi, Beezy and one person I do not recall) bought a PS3 in December in the US

+3 Sony NPD

 

[Van Cruncheon]

YEAR OF PS3 CONTINUES

[Purple Filth]

YEAR OF PS3 CONTINUES

the year just started. i say PS3 less than 500k for this NPD 

The GAF thread should be good 

[maxy]

from gaf

December 2010 Top 10 Games (New Physical Retail only; across all platforms incl. PC)
Call of Duty: Black Ops** (360, PS3, Wii, NDS, PC) 1 ACTIVISION BLIZZARD
Just Dance 2 (Wii) 2 UBISOFT
World of Warcraft: Cataclysm** (PC) 3 ACTIVISION BLIZZARD
Assassin's Creed: Brotherhood** (360, PS3) 4 UBISOFT
Donkey Kong Country Returns (Wii) 5 NINTENDO
Disney Epic Mickey** (Wii) 6 DISNEY INTERACTIVE STUDIOS
Madden NFL 11 (360, PS3, Wii, PS2, PSP) 7 ELECTRONIC ARTS
Michael Jackson The Experience** (Wii, NDS, PSP) 8 UBISOFT
NBA 2K11 (360, PS3, Wii, PSP, PS2, PC) 9 TAKE 2 INTERACTIVE
Need for Speed: Hot Pursuit (360, PS3, Wii, PC) 10 ELECTRONIC ARTS



Annual 2010 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
Call of Duty: Black Ops** (360, PS3, Wii, PC, NDS) 1 ACTIVISION BLIZZARD
Madden NFL 11 (360, PS3, Wii, PS2, PSP) 2 ELECTRONIC ARTS
Halo: Reach** (360) 3 MICROSOFT
New Super Mario Bros. Wii (Wii) 4 NINTENDO
Red Dead Redemption (360, PS3) 5 TAKE 2 INTERACTIVE
Wii Fit Plus** (Wii) 6 NINTENDO
Just Dance 2 (Wii) 7 UBISOFT
Call Of Duty: Modern Warfare 2** (360, PS3, PC) 8 ACTIVISION BLIZZARD
Assassin's Creed: Brotherhood** (360, PS3) 9 UBISOFT
NBA 2K11 (360, PS3, PS2, PSP, Wii, PC) 10 TAKE 2 INTERACTIVE

PC

GT5

[Smooth Groove]

Shame on Sony for not printing GT5 fast enough to meed demand.  

[Purple Filth]

GT5?

[Stoney Mason]

I was just about to mention GT 5.

What's the excuse now since it had a full month.

[Smooth Groove]

Starcraft 2 will sell for a decade though.  No worries there.  Also, pretty sure that NPD still doesn't count DD sales which probably accounted for a huge portion of Starcraft 2's sales.  

[Smooth Groove]

Wait for CFW 3.56 with iso loading support.

I was just about to mention GT 5.

What's the excuse now since it had a full month.

Supply, as usual. 

[Purple Filth]

seems PS3 is down YOY (only 360 increasing)

Cod :BLOPS sold 12 mill in 2 months? dang

[maxy]

PR and analysis in OP

[Smooth Groove]

What's the individual top 10?

[maxy]

What's the individual top 10?

This is what we now so far

"On an SKU basis, games that are in the top 10 for the month that aren't reflected in our title-level best-selling list include Kinect Sports from Microsoft, UDraw Studio with UDraw Tablet from THQ, and Dance Central from Microsoft. Outside of Black Ops and Assassin’s Creed, the top list on both a SKU and title level basis reflects an array of content that is appealing outside the core audience for gaming that you might expect to sell well during the holiday timeframe."

[Beezy]

Natal Dance Central > GT5

Natal

[Smooth Groove]

What's sfags gonna do now that they can't even rely on sales to defend GT5?

[demi]

uh, i've owned at least 3 PS3s now... there just wasnt shit to play on it back then

this one i plan on keeping now that sony has their shit together (for the most part) for some vidya

[Smooth Groove]

G R A N   T U R I S M    500K

[Purple Filth]

rumored numbers

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

What an amazing YEAR OF PLAYSTATION:
- Borys buys one

True kiss of death right there 

[pilonv1]

Gran Turismo 5

[maxy]

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

That dude said that he heard them in some Sweden podcast yesterday

[Smooth Groove]

500,000 and 2.4 million for two almost dead platforms are pretty amazing if true.  Does the general public really know so little about what's going on? 

[Purple Filth]

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

That dude said that he heard them in some Sweden podcast yesterday

Hence rumored (till we get from Pacther, etc)

Sounds like they are EEDAR predictions

http://www.nintendoeverything.com/58714/

[maxy]

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

That dude said that he heard them in some Sweden podcast yesterday

Hence rumored (till we get from Pacther, etc)

I know,but this a pretty stretchy rumor,Sweden podcast getting numbers day before MS,Sony,Nintendo...that would be some serious leak
Usually if something leaks from NPD it happens after subscribers get their numbers

[Purple Filth]

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

That dude said that he heard them in some Sweden podcast yesterday

Hence rumored (till we get from Pacther, etc)

I know,but this a pretty stretchy rumor,Sweden podcast getting numbers day before MS,Sony,Nintendo...that would be some serious leak
Usually if something leaks from NPD it happens after subscribers get their numbers

read my edit

[Sho Nuff]

Surprised Epic Mickey actually charted. Guess that's Disney Marketing Magic

[maxy]

DS - 2.4 million
Wii - 2.2 million
360 - 1.9 million
PS3 - 1.1 million
PSP - 500 000

That dude said that he heard them in some Sweden podcast yesterday

Hence rumored (till we get from Pacther, etc)

I know,but this a pretty stretchy rumor,Sweden podcast getting numbers day before MS,Sony,Nintendo...that would be some serious leak
Usually if something leaks from NPD it happens after subscribers get their numbers

read my edit

I did,but then my typing would go to waste

[Smooth Groove]

Surprised Epic Mickey actually charted. Guess that's Disney Marketing Magic

Shows that piracy won't necessarily kill off sales if an userbase is large enough. 

[pilonv1]

Surprised Epic Mickey actually charted. Guess that's Disney Marketing Magic

I'm guessing it will fall off a cliff in January, much worse than anything else.

[Purple Filth]

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/01/2010-video-game-sales-from-npd.html


PS3 1.21 mill (-11)
360 1.86 mill (+42)
Wii 2.36 mill  (-38)
DS 2.5 mill (from Nintendo PR)

bracketed numbers are yoy values

2010 totals

NDS - 8.56 million
WII - 7.07 million
360 - 6.76 million
PS3 - 4.33 million

Nintendo's PR link - http://www.nintendoeverything.com/58938/

[pilonv1]

360 - 6.76 million
PS3 - 4.33 million

Remember when PS3 gaining 50-100k back in May/June was a massive achievement?

[pilonv1]

Why would PS3 outsell the 360 in Jan/Feb?

[Stoney Mason]

Also, I expect PS3 to outsell the 360 for the next two months.

Even with the supposed "hardware shortage" I don't think that is likely to happen. The next time the PS3 outsells the 360 most likely would be on a price drop would be my guess.

[maxy]

Why would PS3 outsell the 360 in Jan/Feb?

Shortages,but i don't think that they could be that severe

Bring more numbers,we have nothing for games

btw,DS...2.5 million

[Smooth Groove]

Why would PS3 outsell the 360 in Jan/Feb?

There're plenty more people like Don Flamenco out there. 

[Purple Filth]

360 - 6.76 million
PS3 - 4.33 million

Remember when PS3 gaining 50-100k back in May/June was a massive achievement?

supposedly Sony is off by 1000 units from last years number 

[Purple Filth]

Why would PS3 outsell the 360 in Jan/Feb?

There're plenty more people like Don Flamenco out there. 

So Jack Sparrow then?

[Diunx]

First games with plastic instruments and now dancing games? wth america?

[EmCeeGrammar]

Fuck yeah Donkey Kong.  By far Retro's most successful game and on a worldwide basis.

[EmCeeGrammar]

I wonder if Warren Spector gets to keep his job now.

Fuck yeah Donkey Kong.  By far Retro's most successful game and on a worldwide basis.

By far the best quality wise as well.

spoiler (click to show/hide)

that's not a compliment, btw

[close]

I can't tell if your dissing the Prime games, Donkey Kong, or the whole pot.

[archie4208]

World of Warcraft: Cataclysm -- 1.5MM
Disney's Epic Mickey -- 1.32MM
Need for Speed: Hot Pursuit -- 906.4K

PC gaming

Glorified chat clients

[Stoney Mason]

Yep, I'd say the 360 has decisively pulled ahead of the PS3 now.

Wait till GT 6.

[Diunx]

Wait till MGS5

[EmCeeGrammar]

Donkey Kong has probably already broken 3 million worldwide

450k November
1.3 millionish December

700k Japan

Charting pretty well around Europe with the exception of the UK. 


I do have to wonder if Just Dance is the game keeping the Wii afloat at this point. Its a damn monster. 

[Purple Filth]

Seems GT5 did 560k

sucks compared to the other guys numbers

[Stoney Mason]

Kinect Sports and Dance Central have both sold 1 million units in US alone LTD.

[pilonv1]

Wait till PS4

[EmCeeGrammar]

Kinect Sports and Dance Central have both sold 1 million units in US alone LTD.

I'm imagining myself playing game dev story right about now.

[pilonv1]

Sony PR on 2010 data, talks about 2011 release

Top PlayStation Highlights
- PS3 was only console to have 32% increase in software sales YOY.
- LittleBigPlanet 2 currently has a Metacritic score of 94, which makes it one of the Top 10 PS3 games of all times.

[maxy]

Sony PR

the PS3 is perhaps the only console that grows more valuable over time

[SantaC]

Fuck yeah Donkey Kong.  By far Retro's most successful game and on a worldwide basis.

By far the best quality wise as well.

spoiler (click to show/hide)

that's not a compliment, btw

[close]

except for those shitty waggle moves

[Olivia Wilde Homo]

Maybe Sony can bundle GT5 in the PS3 and then claim that the game has sold millions of copies.

[magus]

Sony PR

the PS3 is perhaps the only console that grows more valuable over time

well you have to give some time to the hacker

DUH!

[AdmiralViscen]

I expected GT5 to suffer from the decline of interest in driving games, but it is still surprising to me to see it flounder out of the gate. I imagine it is still doing really well in Europe?

Sony PR

the PS3 is perhaps the only console that grows more valuable over time

[Joe Molotov]

More valuable for whom, exactly?

People that can't afford to buy games.

[maxy]

If you want to look at the recent holiday season as "Round 1" of the motion controls battle between Microsoft and Sony, it would appear that Microsoft's Kinect is winning handily (bad pun, considering that it's "hands free" gaming). Not only has Kinect quickly shipped 8 million units, but for the month of December, Xbox 360 Kinect bundles outsold PS3 Move bundles considerably. The software for the motion camera is faring far better too, according to Wedbush analyst Michael Pachter.

"About one fifth of PS3 sales included bundles with Sony’s Move controller, suggesting a modest third month (we have chosen not to subscribe to peripheral data). About half of Xbox 360 sales included bundles with Microsoft’s Kinect peripheral, as Xbox 360 Kinect console bundles outsold PS3 Move console bundles by 5:1," Pachter said.

"Microsoft announced that it has shipped 8 million Kinect units since launch (in November), which was raised from its earlier goal of 5 million. More significantly, in our view, the top two selling Kinect software titles outsold the top two Move titles by over 13:1."

http://www.industrygamers.com/news/microsofts-xbox-360-kinect-bundles-outsold-move-bundles-by-51/

couldn't find appropriate smiley

[ManaByte]

couldn't find appropriate smiley

(Image removed from quote.)

Not a smiley but it works.

Would be even better with a 360/Kinect in the back seat.