I hate to come off like the PSP/Vita stans of yore (Bububu what about digital) but I really do wonder what effect full eShop releases are having on reported software sales. For some titles it's up to 30% being digital.
But I suppose what's really important is whether third parties think their software is selling, and I'm not sure I get that feeling. I can't remember the last awesome 3rd party 3DS exclusive announcement.