I have a feeling that Tyler is starting to really feel the pinch, and is going into survival mode. Descending from his ivory tower to reassure the plebs that everything isn't as it seems is a desperate move on his part.
The Facebook page (that has a whopping 1 post), the Like and Tweet buttons (that are about 5 years too late), the SSL (that lasted 1 day and failed miserably), the site "upgrades" (that amounted to upgrading the size and invasiveness of the ads and nothing more), firing his head admin (without any kind of explanation), promising legit GAF Gold (for 2+ years and counting(?)), the ad reporting (that doesn't work, and the company he hired went out of business), the mobile site (which is as piss-poor of a stop-gap solution you can find, 5 years and running), the mobile ads themselves (giving users malware, redirects, NSFW ads and freezing phones into vibrating shit), promising a new site and being months and months late, without so much as a hint to its progress,
AND the forum devolving to an objective echo chamber full of the most insufferable cunts this side of the Mississippi
has to be indicators of something, and I highly doubt it's something good. And with Chrome native ad-blocking on the horizon, it's time to start sweating, or time to hold a summit consisting of the top tech giants of the industry, like Tim and Elon.
Maybe he invested wisely and the site can coast on fumes forever. Maybe he still makes crazy money and all of the above is simply an aside to the shitshow that is NeoGAF. Hell, maybe this circus makes more money than the "old" GAF.
I personally think the hill he's willing to die on is growing faster than he can dig and the new GAF site will make or break GAF entirely, which is why he's dragging his ass so badly on doing anything positive about any of this.
