Cuban says openly gay player would clean up
Mark Cuban might be the Mavericks owner, but he thinks an openly gay NBA player would be a trail blazer, and a rich one at that.
"From a marketing perspective, if you're a player who happens to be gay and you want to be incredibly rich, then you should come out, because it would be the best thing that ever happened to you from a marketing and an endorsement perspective," Cuban told the Fort Worth Star-Telegram for Monday's edition. "You would be an absolute hero to more Americans than you can ever possibly be as an athlete, and that'll put money in your pocket.
"On the flip side, if you're the idiot who condemns somebody because they're gay, then you're going to be ostracized, you're going to be picketed and you're going to ruin whatever marketing endorsements you have."
Cuban was reacting to the announcement by former NBA player John Amaechi that he is gay. The controversial Mavs owner praised Amaechi.
"When you do something that the whole world thinks is difficult and you stand up and just be who you are and take on that difficulty factor, you're an American hero no matter what," Cuban told the paper. "That's what the American spirit's all about, going against the grain and standing up for who you are, even if it's not a popular position."
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That's a load.
Maybe after his ball playing days were done, like John Amaechi is currently doing (a player nobody was ever going to talk about ever again until this), but if that player came out in the NBA during his career - he would create locker mutiny. The NBA, moreso than any other sport (and yes, this is a racial thing, so own up black people), will go fucking shitcakes if a player came out of the closet. And unless that player is of Arenas-level of talent (see what I did there), then they will most certainly get shived the cold shoulder from the teammates or much, much worse.