I think it's much better than, say, TMNT. See my other thread: last night I thought a 1 credit win on this wasn't possible, but after beating it three times, I can totally see it as happening. There is strategy/exploitation to the game. TMNT, though, is a total quarter muncher. Regardless of skill, you will die, and you will die often. This is by far the better beat em up.
I can't believe I have played through this 3 times. And I can go again, too.