Yeah, the company wants to shift focus from specialty store to retail juggernaut. The GameDay sale was an experiment, because it was the first real big retail event the company had done, by marking off new merchandise and advertising the sale in newspaper circulars. The likelihood is that GameStop will do more GameDay-like stuff and less specialty "Pre-order this for the love of God!" sales techniques.
It's still being tossed around by the higher-ups, but I think it would be a welcome change. Also, they're talking about customer service feedback reflecting maybe up to 30% in rankings.