MS really deserves to lose this generation. I love their software lineup, but whoever is in charge simply doesn't know how to run a fucking business. As we speak PS3 sales are rising in the US, and it could possibly outsell the 360 in the July NPD. MS is far too hardcore oriented for their own good: they simply don't understand that their success comes from mainstream buyers. Having 3-5 SKUs is simply distinguished mentally-challenged. The Elite has been a failure since its release.
What MS should do..
-Get rid of the Xbox 360 Core
-Make the Halo 3 SKU a limited release (IE, get rid of it after Christmas)
-Make the Elite a limited release (cease production after 6 months)
We know that 360 production costs will be cut in half once this "Falcon" chip is done. It should be ready before Christmas. The Premium's price should be lowered to $300, $350 at the highest. The Elite would continue to be marketed as what it is: a hyped up, "bigger" Xbox. That's fine, but production should cease after 6 months. Sony is smartening up and will now only have 1 SKU. Nintendo was smart enough to do this from the beginning. MS needs to wake up and smell the roses. At $300 the 360 could compete with the Wii, especially with Halo 3/Madden/GTA this holiday season. Sony would remain in last place for awhile longer.
But instead of doing that they'll probably announce ANOTHER SKU on August 8th. Fucking idiots