Im not sure if its an issue of format so much as its an issue of timing. Im not quite sure people are convinced its time to move on just yet.
eh, I think it's format and also exposure. I don't see many commercials or anything for the formats. Most people I know don't understand the difference between blu ray, hd dvd and dvd.
however, after I show them hd dvd on my tv, most of them are convinced.