Nintendo becomes prince of Japanese business.

[Madrun Badrun]

07:59 25Sep2007 RTRS-Nintendo becomes Japan's 2nd most valuable company

TOKYO, Sept 25 (Reuters) - Nintendo Co Ltd <7974.OS> roared past Canon Inc <7751.T> to become Japan's second most valuable company behind Toyota Motor Corp <7203.T>, driven by its hot-selling Wii game console and DS handheld player.
Nintendo's Wii has so far outsold Sony's <6758.T> PlayStation 3 by a large margin since their launches late last year as Nintendo's strategy to expand the gaming population by offering easy-to-play but innovative games has proved a big success. Shares in Nintendo were up 2.6 percent at 58,900 yen in afternoon trade on Tuesday, bringing its market value to 8.34 trillion yen ($72.6 billion), surpassing Canon's market capitalisation of 8.20 trillion yen.
It, however, is still just one-third of Toyota's 24 trillion yen. Toyota is the world's most profitable and valuable automaker.
Nintendo shares have more than quadrupled over the past two years, initially boosted by strong demand for the DS, then by brisk sales of the Wii. ((Reporting by Kiyoshi Takenaka, editing by Mike Miller; Reuters Messaging: kiyoshi.takenaka.reuters.com@reuters.net; +81-3-3432-8837; kiyoshi.takenaka@reuters.com))
($1=114.88 Yen) Keywords: NINTENDO/MARKET VALUE

[Gay Boy]

Sony is not even in the top 10 anymore thats the only part I find surprising (I would think their movie and tv businesses would more than make up for their game department)

[Gay Boy]

Pretty crazy that a "games only" corporation is in second place. Japan really is DS-land though.

Someone at GAF said they were at this point back in the mid-late 80's as well so it's not THAT crazy. Other than the fact somehow Nintendo is in the same position they are today that they were in the late 80's which is impossible to imagine just 3-4 years ago. Ironically I bought a lot more Nintendo games when they were in third place than now lol.

[Madrun Badrun]

Pretty crazy that a "games only" corporation is in second place. Japan really is DS-land though.

Ironically I bought a lot more Nintendo games when they were in third place than now lol.

They still make games! 

[Phoenix Dark]

Sony is not even in the top 10 anymore thats the only part I find surprising (I would think their movie and tv businesses would more than make up for their game department)

And to think Japan was once "Sony land" heh

It's a shame Nintendo won't use any of that money to invest in making compelling games for the hardcore. This just guarantees another generation of snap crackle pop minigames, dance-athons, and virtual pet pimping