Yes, how quickly we forget that at one point, the prices of games were around the $70-$99 level...that "rare genre" in particular, RPGs, always being priced at $99.
$10 more for games doesn't bother me. Certainly $50 is better, but if I want a game, I'm going to get it no matter what the price is. I used to buy Neo-Geo games up until the end of 2003, so $60 is pocket change in comparison.
This is why I like having a Japanese 360, though, since I can get Asian games from online stores like Play-Asia; instead of paying $60, the games are priced for $40-$45.