Simply Orange is awesome, but i hate how they bumped the prices up after it introed here. It used to be $2.50, now it's $3.75. WTF? i'd switch, but there's no other national brand as tasty as Simply Orange, and i don't feel like having to choose between 33 million other OJs. Whatever happened to just Tropicana, Minute Maid, Sunny D, and orange drank?