I always wondered this about places like 7chan, 4chan, neogaf, etc. If the name is too likely to put off somebody from reading this forum because they figure it'll be too focused on making fun of evilore, then change the name and make it a little longer by making it "weevilbore" and having pictures of weevils in the background.
I don't know what weevils are though.
oh:
spoiler (click to show/hide)
they look kinda cute.
