I heard "Icon" is a secret code word for "gay". And not just sort of gay, but completely wild for cock. That's why they don't talk about it openly. Everyone thinks the gay jokes are just jokes but they're not, Evilbore's really a secret gay breeding ground. Once you've proved your gayness sufficiently, you get promoted to Icon status, and it lets all the other "Icons" know that your ready for some buttsecks whenever, wherever.