FONT RELATED: OGC logo not master of its domain

[APF]

OGC unveils new logo to red faces
By Aislinn Simpson

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it has generated howls of mirth and what is likely to be a barrage of teasing emails from mandarins in other departments.

According to insiders, the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds.

Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

The OGC was created in the early days of the Blair Government when the premier brought in Peter Gershon from GEC Marconi to improve spending efficiency.

His Gershon Report recommended the creation of the OGC and he became its chief executive for its first four years.

OGC now has a staff of 564 with a head office in Norwich and other branches in London, Leeds and Edinburgh. Brand expert Michael Hamilton said while the logo’s double-entendre was probably not deliberate, it could prove an added bonus for OGC.

“They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.”


The logo, as it was meant to be seen, rather than at a 90 degree angle:
(Image removed from quote.)


Logo rotated:

spoiler (click to show/hide)

[close]

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2008/04/24/nogc124.xml

[Robo]

Ahaha!  I hope it was intentional on the designer's end.

[AdmiralViscen]

I had to look at it for a long time. Is it supposed to be a guy getting his balls licked?

[Madrun Badrun]

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

 

[APF]

Like the FedEx arrow, once you see it it's all you see.

[AdmiralViscen]

Oh I guess those are his legs

I thought the bottom semicircle was the back of a woman's head, and he was gripping the base of his dick while she licked his balls (unseen)

[Joe Molotov]

You should have posted this in the Master of Your Domain thread.

[Raban]

so he's jacking off?

[Herr Mafflard]

so he's jacking off?

Maybe he's just playing his Wii, let's not judge.

[Laramie]

Oh I guess those are his legs

I thought the bottom semicircle was the back of a woman's head, and he was gripping the base of his dick while she licked his balls (unseen)

This is like the rorschach test to see who's still master of their domain.

"Oh it's a guy beating off?  I saw three Finnish lesbians caressing each other on a Sybian.  The first, we'll call her Olga...

(Two pages later)

and finally the dildo goes back to its rightful place on the shelf."

[AdmiralViscen]

He's on fire

[Ganhyun]

 

[APF]

Nice 

[Raban]

Maybe he's giving you a crotch-level middle finger

[APF]

I think he's resting his beer on a girl's head.

[xnikki118x]

Like the FedEx arrow, once you see it it's all you see.

FedEx arrow?

[Joe Molotov]

Like the FedEx arrow, once you see it it's all you see.

FedEx arrow?

[xnikki118x]

AH! I never saw that before!