Most Americans are too apathetic to do little else than bitch. They will pay the higher prices and whine a little more.
A lot of the measures to cut the usage of gasoline so far have been half assed at best. Then you got those useless MySpace spam messages saying "iF U dNt UsE gAs tOm, iT wILl gO DwN, u SavE $$$", which of course, are totally useless. Then people want to reduce the gas tax, which is fine if you want shitty roads. With Government's lips wrapped firmly around the cock of Big Oil, we won't be seeing a solution to this for a long, long time.