Reading the initial interviews, it sounded like they were genuinely excited about doing something different. Not just different from TS, but different from the common FPS blob. The first trailer had a nice Verhoeven thing going for it, which initially set off my (in hindsight somewhat, er, premature) hype alert. And then they started showing more of the game, and it's become obvious that they have either abandoned quite a few of their goals on the way (perhaps they simply didn't have the resources needed to execute these theoretically awesome concepts), or they have taken a much more blunt approach to it than I had thought they would. I expected subtle irony and cleverly mature and unflinching presentation, but right now it seems like they have taken a jackhammer approach to pretty much everything. Maybe they underestimated the audience, or overestimated their own abilities, it doesn't really matter.
I'll give it a chance though; the things they have spent the most time talking about aren't going to be demonstrated well like this, so maybe there is still something more to it. The gameplay itself though, nectar powers be damned, is certainly quite average.