I think the problem is that all anyone knows about it is that it is MATURE and that it is somewhat hardware demanding. I think a lot of people also are playing the wait and see game since so little about the game from players has really come out.
There's also the point that MMO communities and places like EB/NeoGAF or even, to a far lesser extent, QT3, don't really overlap. Most MMO players play that one game and that is it, whereas we are more generalist gamers, if you will.