http://www.avclub.com/content/feature/taste_test_japanese_kitkats
"It tastes exactly like antibiotics I had when I was a child."
"Man, the aftertaste on both the banana and now the strawberry KitKats is completely insidious. Usually, when you look at the ingredients that go into a candy bar, it's the chocolate that's most apparent, but this is the rare case where the dominant taste is sodium bicarbonate or calcium sulfate or some other grim chemical."
"It tastes like cough syrup."
"Ooh, I actually really like this. It tastes like pancakes and bacon!"
"I think this is what it'd be like going down on Barbie's cherry blossom."
"This should be hanging on a 9-year-old girl's wall, not eaten."
"The cherry taste is very artificial. I think the Japanese have 'cherry' confused with 'Robitussin.'"