I don't think so. I think Sony has a good image with their handheld in terms of public perception. It's hip, it's affordable, it's mature, etc. It was a good start. I mean, let's face it - it has survived in a marketplace that was pretty much ruled by Nintendo alone for decades. The fact that the hardware sells is a start. It's a Xbox-like model. Try hard the first time out, know your limits and do better the second time around. They're building a brand.