PETA fails to get it. I was a militant vegan once, but it had little to do with any inherit wrong with eating meat as such, and everything to do with poor treatment of live stock. These guys aren't going to push anyone into not eating meat because it's wrong, but if they refocused their efforts (and, at this point, renamed the organization) to informing people of the treatment of these animals, they would have success in perhaps changing that aspect of the industry. And that's not just a fucking guess either; after a special on animal transportation that aired in my homeland, the meat import market took a heavy hit. Food distributors were pressured into including country of origin on all meats, resulting in a general boycott of meat from continental Europe.