hey, you wanna know what REALLY encourages piracy, todd? securom. starforce. copy protection that requires a disc in the drive and hurts game performance, or borks legitimate tools and even ENTIRE DRIVES.
you want people to pay (and i get the right to say this; i haven't pirated anything pc-related since college 11 years ago)? MAKE IT FUCKING CONVENIENT. accept that there will always be worthless thieves of your digital content on an open platform, because human beings are by and large selfish scum. MOVE TO STEAM AND DIGITAL DISTRIBUTION. fuck retailers, and fuck the box model. i hated STEAM for years, as TVC will attest, but now it's what i shop when bored -- i've bought shit i'd never purchase in a million years (like LOKI) because i was drunk or craving a loot-based dungeon crawler. if yer not gonna go digital, rip all the godawful obnoxious copy protection off the disc and stick with basic online purchase validation -- the losers will crack both approaches, but the latter doesn't piss your PAYING CUSTOMERS off.
in conclusion: if i never hafta buy a boxed pc game again, i will die happy.