All these high performance cars are overwrought and in your face, people are paying a $30k+ premium and don't want it to look exactly like the base car.
The normal CTS is a great, well-balanced design.

Look at that lower fascia. CTS-V isn't gorgeous but it's the best car in its class, let's see if the new M5 can top it in 2 or 3 years or whenever.
Or this:

Performance speaks for itself.