So what exclsuive did MS just lose?

[mojovonio]

Microsoft's Boris Schneider-Johne, product manager for Xbox 360 in Germany, has explained that the company believes exclusive titles are losing influence and have become "less important".

Speaking to Golem.de and translated by GameRush, Schneider-Johne explained how the influence of exclusive titles on console sales was on the decline and that, given the costs of development, publishers and developers only "rarely" accepted console exclusivity.

"In the past, in the eighties and nineties, that was a major issue. I remember the big 'Mario vs Sonic' debates. What we see today is that the influence of exclusive titles on the sales curves becomes ever smaller," he said.

"In addition, we are in a situation where there is a head-to-head race on several consoles and nobody is super clear in leadership - especially in matters of the PlayStation 3 against Xbox 360."

"Given the production costs of the games, it is hardly possible for developers to commit themselves exclusively to someone," he added.

"Now Sony makes its own games for the [PS3] console, we make our own games for the [Xbox 360] console. The titles are exclusive, as they are also attempts [to] turn out the best of the console, but someone like Electronic Arts or Activision can have a business model of rarely developing for a console exclusively. Therefore, the exclusive title is a little less important."

http://www.gamesindustry.biz/articles/microsoft-exclusive-titles-are-less-important

ah yes

[Great Rumbler]

With all of the multiplatform titles out there, wouldn't exclusives be more important than ever?

[MrAngryFace]

Exclusives matter at launch, not 3 years in.

[y2kev]

Exclusives matter at launch, not 3 years in.

...exclusives matter 3 years in when the price is affordable for 90% of people.

[MrAngryFace]

Exclusives matter at launch, not 3 years in.

...exclusives matter 3 years in when the price is affordable for 90% of people.

Says the sad sad Sony Fan. Cling to those dreams of exclusive titles!

[maxy]

The only thing that matters is how good the game is.Everything else is just crap.

[Grecco]

Err the rumor is Mass Effect 2 will be X360 exclusive published by Microsoft studios.

[The Fake Shemp]

I printed out labels for Mass Effect yesterday and they came out as ass Effect.  Much more suitable lol am i rite?