Peter Moore lays the smackdown on Yuji Naka

[Oblivion]

When Peter Moore said "F*** you" to Yuji Naka
EA Sports boss recalls losing his rag with Sonic creator
Words: Matt Cundy, GamesRadar UK

In an interview featured in the latest issue of men's magazine Esquire, former Xbox 360 top man Peter Moore recalls how he once lost his cool and said "F*** you!" to Sega dev and Sonic creator, Yuji Naka. The boardroom bust-up happened as the Dreamcast's fortunes were plummeting in the face of competition from PlayStation 2.

Above: What Peter Moore might have looked like during the Yuji Naka incident

Moore - who helped launch Sega's ill-fated machine and was working for the company at the time - wanted to find out how consumers perceived Sega compared with other games companies. He gathered a focus group of twentysomethings and asked "If these brands were people, who would they be?" Apparently, Sega turned out to be the "granddad with dementia who used to be cool but you couldn't remember why."

Moore had tapes of the focus group dubbed in Japanese and headed to Tokyo to report the doddering image of Sega to the company's board. However, when he arrived, Yuji Naka - who Moore describes as being "a tad conceited" - accused Moore of tampering with the dialogue. "I lost it," remembers Moore. "I turned to the interpreter and said, 'Tell him, "F*** you"."

Although the translator refused to convey Moore's feelings, he was pretty sure that his message got across. "Naka had lived in the US for three years, so I knew he understood. I walked out and never returned." What a badass.

Oh, and if you're curious, Moore also reveals that the focus group thought Rockstar was the "drunken uncle who'd show up with a hooker from Vegas". And EA - who Moore works for now - was considered to be "the high-school quarter back who always got the cheerleader - an arrogant son of a bitch."

Hmmm. If game companies were people. Sounds like a sterling idea for a feature...

http://www.gamesradar.com/xbox360/xbox-360/news/when-peter-moore-said-f-you-to-yuji-naka/a-20080905125652796078/g-20060321132945404017

 

[Crushed]

He tattooed his fist onto Naka's face.

[Van Cruncheon]

nintendo -- the porcine thirty-something in a too-short hot topic samus aran tee and ratty jean shorts, with faint patches of clearasil drying in the spaces between his second and third chins

[Grecco]

That was a real shitty focus group. The Dreamcast was awesome 

[Flannel Boy]

Fat bashing Drinky? For shame!

[Van Cruncheon]

don't be an foc, malek!

[Vizzys]

peter moore is pretty awesome

[Oblivion]

peter moore is pretty awesome

So awesome?

[hyp]

damn even yuji is blamin' the white man.

[Sho Nuff]

I can only imagine the expression on the translator's face

He would have been the best translator ever if he actually said FAKKU YUUUUU FAKKU YAROOOOOOOOO and jumped on the table and started doing DX-style crotch chops

[Guybrush Threepwood]

I have no idea how Naka got to be dubbed the Father of Sonic.

Naka basically programed the engine of the old Sonic games. Hirokazu Yasuhara designed gameplay and stages and Naoto Ōshima designed the actual character of Sonic (and Robotnik)

How the hell does Naka win out?

[Guybrush Threepwood]

It's a bit more complicated than that.

Educate me. I got my facts from Wikipedia lolz

Also, Naka seems like an asshole in general. Didn't he threaten to leave Sega or something because the developers of Sonic Xtreme wanted to use his NiGHTS engine?

[Oblivion]

It's a bit more complicated than that.

Oh? Enlighten us, amigo.

[Joe Molotov]

Yuji Notgonnaworkhereanymore

[Oblivion]

Yuji Nakanaworkhereanymore

Fixed.