Basically Mythic was hyping up their Public Quest system that, according to them, rewards players based on their contribution to the quest.
If you run in and kill one mob in the quest; you get jack shit. But if you kill everything, you're supposed to get the best loot. This was apparently done by some super magical uber coding by the MMO gods who made the game.
The community in the game has discovered this is completely bullshit and is basically the Blast Processing of MMOs. Instead of using some special code to determine a specific player's contribution, every player is assigned a die roll as soon as they enter the PQ area and their reward is based on that and has no bearing at all with their contribution to the quest. Someone can do absolutely nothing at all in the quest and AFK the whole thing, and get the best reward based on the die roll that was assigned to them when they entered the area.