When Advertising Goes Wrong: GM pimping a feature on an F-150...

[ferrarimanf355]

Okay, show of hands, who thinks that this "man step" would be useful if you had to go in and out of a truck bed for hauling stuff to and from your day job?

Apparently, Ford is just as amused as I am over GM pimping a competitor's feature.

"I hope they keep running the spot because they’re doing a great job advertising that feature for us.Thirty-two percent of the 2009 F-150s we’ve sold have that tailgate step. We’re doing really well with it, and we’re really happy they’re running that ad because it’s proven to be a popular feature."

Desperation much, GM? 

[CajoleJuice]

http://kissingsuzykolber.uproxx.com/2009/01/hey-thats-a-nice-truck-for-a-woman.html

[Flannel Boy]

http://kissingsuzykolber.uproxx.com/2009/01/hey-thats-a-nice-truck-for-a-woman.html

Tears!

Well well well.  Looky here.  Seatbelts, huh?

(makes wanking motion)

 

[CajoleJuice]

KSK is so awesome sometimes

[ferrarimanf355]

And yes, that's Denis Leary doing the voiceover. 

[ferrarimanf355]

The failure in this one comes from the fact that the Silverado's upscale badge-engineered twin, the GMC Sierra Denali, can be ordered with a heated steering wheel.

Oh GM, and you guys wonder why you're in trouble... 

[ch1nchilla]

I love how overwhelmingly stupid the whole idea behind that commercial is in the first place. 

[ferrarimanf355]

I love how overwhelmingly stupid the whole idea behind that commercial is in the first place. 

GM should get Ford's ad agency, fo sho.

[brawndolicious]

I expect Toyota to copy that feature if they don't have it already.

[DJ_Tet]

The gaf topic was better.


'Why is GM using my bailout money to call a competitor 'gay?''