People are dying on daily basis from starvation and this guy wants to save polar bears 
Not that the commercial isn't lame, but what exactly is wrong with this? Duder likes polar bears. It's not like if you are feeling the need to work for a cause that you have to go for the most altruistic cause in the book.
it just pisses me off because I think that these people should be focusing their attention on human lives.
You always see celebrities doing commercials for animals. The only commercial for helping poor kids (that I can remember) is the christian fund commercial with the old guy.
It is just sad to see them focusing on freaking polar bears, a species that mainly lives in the Arctic Ocean away from civilization. And in the meantime, children and women are starvingin gaza, darfur, many other places in Africa and all around the world.
Yeah, there are no UNICEF ads on TV, and there have certainly been
no focus on Africa from celebrities and news channels covering said celebrities in the past year.

In the case of African regions currently at war, nothing short of a common fund and a company like EO is going to do shit. Sure, some attention will aid in rebuilding (which is where the aforementioned celeb specials would come in), but you first need "peace" to get a good foundation for that.
As for Gaza, start squeezing your government about it if it bothers you.
Just because you lack the ability to give a shit about more than one thing, doesn't mean that the world does.
As for polar bears, even if you don't give a shit about the species itself, you should at least have the sense about you to understand that allowing a major carnivore in a balancing ecosystem to become extinct isn't going to work in anyone's favor.