i swear. why don't people tell us about these things?
http://en.wikipedia.org/wiki/Nathan_BarleyPlot
Nathan Barley played by Nicholas Burns is a webmaster, guerrilla filmmaker, screenwriter, DJ and in his own words, a "self-facilitating media node". He is convinced he is the epitome of urban cool, and therefore secretly terrified he might not be, which is why he reads Sugar Ape magazine, his bible of cool. The magazine is an obvious parody of Vice magazine and even has one issue called "The Vice Issue".
The website consists of stupid pranks caught on camera, photos of him with attractive women and famous figures (some of them digitally edited to insert himself), and photos of him standing on street corners in major cities around the world. He is fully of the belief that because he has a camera, some knowledge of web publishing and a webspace, that he has a talent.
The humour derives from the rapid rise of both the internet and digital television, and the assumption by publishers and broadcasters that almost any such work is worthy of attention. Barley and his peers are often hired ahead of actual journalists and talented writers trying to make intelligent points, such as the earnest documentary film maker Claire Ashcroft, and her brother Dan Ashcroft, a jaded and apathetic hack who, having written an article for Sugar Ape entitled "The Rise of the Idiots", is disgusted to find that "the idiots" in question – Nathan and his contemporaries – have adopted him as their spiritual leader, failing to see that they are the very people he was criticising.
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